消费者怎样发现、购买及使用自己最喜欢的产品与服务?这个看似简单的问题,答案却不固定。传统上讲,人们通常把所有权看作获得产品的最佳方式,但现在越来越多的消费者不再注重购买或拥有产品或服务,反而更倾向于暂时获得产品或服务或与他人分享产品或服务。我的就是你的“分享经济”目前正在迅速发展。而这一新生市场当前规模估算也呈现多样化态势,普华永道做过估算,预计到互联网大大方便了分享 How do consumers find, buy and use their favorite products and services? This seemingly simple question, the answer is not fixed. Traditionally, people saw ownership as the best way to get a product, but as more and more consumers are now less focused on buying or owning a product or service, they are more inclined to temporarily acquire the product or service or share it with others Or service. My is yours “Sharing economy” is rapidly developing. The nascent market is also showing the current size of the trend of diversification, PricewaterhouseCoopers made estimates, is expected to greatly facilitate the Internet to share