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近年来,随着互联网的普及,“淘宝体”、“凡客体”、“梨花体”等各种所谓的网络语体层出不穷,在人们的日常交际中广为传播,影响着我们的语言和社会生活。模因论从生物学的视角出发,为我们分析这一现象提供了新的视角。作为一种新的网络语体,“元芳体”在人际交往中不断被模仿、复制和传播,是一种活跃的语言模因。它能够在短时间内迅速流行开来,必定在其语言现象背后有着深层次的原因,本文就是运用模因论对“元芳体”的产生、流行、特点以及复制形式进行了分析。
In recent years, with the popularization of the Internet, various so-called internet-based genres such as “Taobao Body”, “Every Object”, “Pear Blossom Body” and so forth have been widely disseminated and influenced by people’s daily communication Our language and social life. Memetics theory from the biological point of view, for us to analyze this phenomenon provides a new perspective. As a new online language, “Yuan Fang” is constantly imitated, copied and spread in interpersonal communication, which is an active language meme. It can be popularized rapidly in a short period of time, and must have deep reasons behind its linguistic phenomena. This article analyzes the birth, popularity, characteristics and forms of replication of “Yuanfang ” by using memetics.