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最受女性青睐的品牌是沃尔沃,其潜在消费者中40%为女性。而雷克萨斯受女性关注度最低是令我们比较惊讶的。最受女性青睐的品牌是沃尔沃,其潜在消费者中40%为女性。而雷克萨斯受女性关注度最低是令我们比较惊讶的。大数据这个概念近些年在各种场合被反复提及,似乎大数据无所不能。然而,从事市场和营销的管理者们似乎也并未真正体验到大数据带来的好处。尤其是汽车行业,看似拥有复杂的CRM系统,但我们对现有消费者的了解仍然局限于传统的几个基本信息,难以挖掘到真正的商业价值。
The most popular brand for women is Volvo, with 40% of potential consumers being women. And Lexus is the least concerned about the degree of women is more surprising to us. The most popular brand for women is Volvo, with 40% of potential consumers being women. And Lexus is the least concerned about the degree of women is more surprising to us. The concept of big data has been repeatedly mentioned on various occasions in recent years, and it seems that big data is omnipotent. However, managers in marketing and marketing do not seem to really experience the benefits of big data. In particular, the automotive industry appears to have a sophisticated CRM system, but our understanding of existing consumers is still limited to a few basic traditional information that makes it hard to tap the true business value.