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从2013年的数字印刷机装机量上看,快印行业呈现出的似乎是一片热闹繁荣的景象,但其实许多快印企业的彩色印量较上年都出现了不同程度的下降。2013年,国内印刷市场相比前几年,进入了一个较为低迷的阶段,数字印刷市场也受到了国家相关政策的一定影响。先是中央八项规定出台后,会议资料印制明显减少,年底的贺卡禁令又引发一场不小的冲击波。
Looking at the installed capacity of digital presses in 2013, the fast-printing industry appears to be booming and bustling. In fact, the printing volume of many fast-printing enterprises has dropped to some extent from the previous year. In 2013, the domestic printing market has entered a rather sluggish stage compared with previous years. The digital printing market has also been affected by the relevant state policies. First, after the introduction of the eight provisions of the Central Government, the printing of conference materials has obviously decreased. The ban on greeting cards at the end of the year has caused another big shock wave.