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报业发展至今,其传播载体除了传统的纸张之外,还涉猎了不下7种新媒体样态:最初是报纸网站,之后是手机报、户外大屏、微博、二维码、移动新闻客户端、搜索,今年又新出来微信。这些样态的总体发展态势,还有待进一步观察。本期这一组特别策划梳理了当前报业发展新媒体样态的成功个案及路径,基本上传递了报业运作新媒体的最新业态与成绩。比如,浙报集团的平台再造模式,
The newspaper industry has so far spread its media beyond the traditional media of 7 types of new media: first as a newspaper website, then as a mobile newspaper, as an outdoor big screen, as a weibo, as a two-dimensional code, as a mobile news client End, search, new out this year, WeChat. The overall development trend of these patterns needs to be further observed. In this issue, this group of special plans has sorted out the successful cases and paths of the current newspaper industry in developing new media formats and basically delivered the latest formats and achievements in the new media operation of newspapers and periodicals. For example, Zhejiang Daily Group’s platform reengineering model,