随着网络经济时代的到来,传统旅行社面对日趋激烈的行业竞争,在产品特色和经营模式上出现了很多的问题,笔者通过顶岗学习的方式,对旅行社邮轮部的经营管理提出一下看法,希望对传统旅行社的经营管理方式能提供一些科学的建议和启示。江苏省中旅作为江苏省历史悠久、规模较大的旅行社之一,有着自己的品牌优势和产品优势,但随着网络经济时代的来临,其在品牌推广、产品销售、人才引进与培养等方面也有不足。笔 With the advent of the Internet economy era, the traditional travel agencies in the face of increasingly fierce competition in the industry, there are many problems in the product features and business models, the author through the way of post-graduate study on the operation and management of the cruise ship department travel made some comments, hope The traditional way of management of travel agencies can provide some scientific advice and inspiration. As one of the travel agencies with a long history and large scale in Jiangsu Province, Jiangsu CTS has its own brand advantages and product advantages. However, with the advent of the network economy era, CTS has also made great efforts in brand promotion, product sales, talent introduction and training insufficient. pen