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电动车的商业化进程中,厂家直销模式成为必要途径。电动车行业的两个明星企业BetterPlace和Tesla在各自的商业模式探索中从正反两方面验证了这一观点在部件系统技术初步成熟后,国际电动车行业开始进入商业化探索阶段。相对于传统燃油汽车,电动车不仅在技术应用上有所突破,也开始出现一些颠覆传统驾乘体验的模式。提高消费者接受程度、打通销售环节的突破与创新,成为决定电动车企业成功与否的下一个关键。
Electric car commercialization process, factory direct sales model has become a necessary way. In the exploration of their respective business models, Betterstar and Tesla, the two star electric companies in the electric vehicle industry, have verified this view in both positive and negative aspects. After the initial realization of the component system technology, the international electric vehicle industry has begun to explore the commercialization stage. Compared with traditional fuel vehicles, electric vehicles not only make breakthroughs in technology applications, but also start some subversive modes of traditional driving experience. Improve consumer acceptance, opening up sales breakthroughs and innovations, as the decision of the success of electric car business, the next key.