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根据国内音乐著作权集体管理的现行体制和发展趋势,从音著协的实际需求出发,分析了音乐著作权监测项目的特点,提出了5种可行的投融资方案并进行比较分析,推荐政企合作(PPP)型为最佳方案,进而设计其项目结构并分析重要成功要素,可指导项目实施,并为其他知识产权维权和公共信息服务类项目的投融资方案设计提供参考。
According to the current system and development trend of collective management of music copyright in our country, this paper analyzes the characteristics of music copyright monitoring project based on the actual demand of audio co-operation and proposes five feasible investment and financing solutions and comparative analysis, recommending the cooperation between government and enterprises PPP) as the best solution, and then design the project structure and analyze the important success factors, can guide the project implementation, and provide reference for other intellectual property rights protection and public information service project investment and financing program design.