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藏历年是藏民族最为隆重的一个传统性的节日,其已经逐渐发展成为居住在西藏地区的各个民族人民过年不可或缺的一道精神盛宴,促进了藏民族人民的生活变得更加丰富。本研究主要对藏历年晚会的品牌价值进行探讨,旨在为藏历年晚会的长期开展提供一定的依据。
Tibetan calendar year is the most solemn traditional festival of the Tibetan nation. It has gradually evolved into a spiritual feast which is indispensable to the Chinese New Year by all the people living in Tibet and accelerated the life of the Tibetan people. This study mainly discusses the brand value of the Tibetan calendar party, which aims to provide some evidence for the long-term development of the Tibetan calendar.