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随着国内保险市场的逐步开放 ,保险业之间的竞争将日益激烈 ,保险公司之间在产品方面的竞争将更加激烈 ,加之社会公众生活水平的不断提高 ,产险个人产品的需求也将越来越多。因此 ,能否适时地推出家庭财产保险、个人住房抵押贷款家财险、个人分期付款购车保证保险等公众所需的个性化产品 ,并不断加大推广和管理力度 ,势必会成为各产险公司在竞争中立于不败之地的主要手段
With the gradual opening up of the domestic insurance market, the competition among the insurance industries will become increasingly fierce. The competition among the insurance companies in products will become even more intense. In addition to the ever-increasing standard of living of the public, the demand for individual property products will also increase More and more. Therefore, the timely introduction of personal property insurance, personal home loan mortgage insurance, personal installment car insurance and other public required individualized products, and continue to increase promotion and management efforts, will inevitably become a property insurance company The main means of being invincible in competition