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报业市场硝烟四起,如何有效地管理成本,更好地成就企业效益最大化,成为报业集团必须面对的问题。策略性成本管理方着眼于顾客需求,超越传统成本动因思维模式,科学地进行成本定位。本文阐释了这种先进的成本管理方法在报业集团的运用。
The newspaper market is full of smoke. How to effectively manage the costs and maximize the efficiency of the enterprises has become a problem that newspapers must face. Strategic cost management side focus on customer needs, beyond the traditional thinking of cost drivers, scientific cost positioning. This article illustrates the use of this advanced cost management method in the newspaper industry.