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消费者信心指数是反映消费者信心强弱的重要指标,已经得到广泛地重视和应用;但重庆市消费者信心指数的研究尚属空白。为全面掌握重庆市消费者对目前所处环境经济生活的总体评价和对未来一定时期内经济发展趋势的预测,为政府和企业决策提供信息支持。本文根据消费者信心指数的基础理论,以及我国各城市消费者信心指数的构建方法,结合重庆市自身的经济特点,设计和开发重庆市消费者信心指数的调查框架,并构建重庆市消费者信心指数量表。
Consumer confidence index is an important indicator of the strength of consumer confidence, has been widely valued and applied; but the research of consumer confidence index in Chongqing is still blank. In order to comprehensively grasp the overall evaluation of Chongqing consumers ’current environmental and economic life and the prediction of the economic development trend in a certain period in the future, it will provide information support for the government and enterprises’ decision-making. This article based on the basic theory of consumer confidence index, as well as the method of constructing consumer confidence index of each city in our country, combined with Chongqing’s own economic characteristics, to design and develop a survey framework of consumer confidence index in Chongqing and build consumer confidence in Chongqing Index scale.