殷墟甲骨卜辞是世界上目前仅存于世的占卜文字记录,记载了中国殷商时期政治、经济、军事、宗教、文化、教育等诸多方面的信息。在信息获取的途径方式与信息的本质属性上,与后世信息(或称新闻)传播相比,商代信息传播具有极其独特之处,商人获取信息的途径主要靠占卜,大多数甲骨卜 The inscriptions on the bones of the bones in the Yin Ruins are the only surviving divination records in the world that record the political, economic, military, religious, cultural, educational and other aspects of China’s Shang period. In terms of the way of information acquisition and the essential attributes of information, the dissemination of information in Shang Dynasty is extremely unique compared with the dissemination of later information (or news). The way for businessmen to obtain information mainly depends on divination. Most of the information