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随着信息技术和电子商务的不断发展,B2C电子商务企业也取得巨大的发展,尤其是大型的B2C电子商务企业,但是其物流配送模式存在着不同的选择。文章首先分析了物流模式对大型B2C电子商务企业发展的重要意义,并探讨了大型B2C电子商务企业选择自建物流的必要性,进而提出大型B2C电子商务企业选择自建物流的对策与建议,希冀进一步优化大型B2C电子商务企业的物流配送模式,降低其物流配送成本,提高企业的经营效率。
With the continuous development of information technology and e-commerce, B2C e-commerce enterprises have also made tremendous development, especially large-scale B2C e-commerce enterprises, but there are different choices for their logistics and distribution modes. The article first analyzes the importance of logistics mode to the development of large-scale B2C e-commerce enterprises and discusses the necessity of large-scale B2C e-commerce enterprises choosing self-built logistics. Then it puts forward the countermeasures and suggestions for large B2C e-commerce enterprises to choose self- Further optimize the large-scale B2C e-commerce logistics and distribution business model to reduce the cost of logistics and distribution, improve business efficiency.