意识到图书的商品属性 ,国家已在相当范围内取消了对图书定价的限制 ,这给出版社把图书定价作为一种经营策略创造了非常有利的条件。遗憾的是 ,很多出版社只把这作为一种提高图书定价的机遇 ,认为高定价能够保证高盈利 ,降低定价会降低盈利水平 ,而没意识到定价的合理性、科学 Aware of the book’s merchandise attributes, the country has eliminated quite a range of book pricing restrictions, giving publishers a very favorable condition for book pricing as a business strategy. Unfortunately, many publishers regard this only as an opportunity to raise the pricing of books. They think that high pricing can ensure high profitability, lowering pricing will reduce profitability without realizing the pricing rationality. Science