论文部分内容阅读
电视在信息的传播中起到过举足轻重的作用,但作为一种单向的传播媒介,已渐渐无法适应现代人主动参与的热情,当代传播学大师沃纳·塞佛林(Werner J.Serverin)早在10多年前即指出,我们正在从单向(one-way)的传播媒介向互动的(interactive)传播媒介转变。为了适应这一转变,尽管电视做出了足够多的努力——比如数字化、付费点播等,但从目前来
Television plays an important role in the dissemination of information. However, as a unidirectional medium, it has gradually become unable to adapt itself to the enthusiasm of modern people. The contemporary communicator Werner J.Serverin, As early as more than 10 years ago, we pointed out that we are moving from a one-way media to an interactive media. In order to adapt to this change, despite the television has made enough efforts - such as digital, pay-on-demand, but from the present