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随着我国社会的发展和进步,互联网出现在人们的生活中,这也为人们的生活带来了越来越多的便捷,而在互联网不断普及的环境下,网络逐渐成为人们交流和沟通的主要平台。因此网络舆情一词出现在人们的视野中,本文主要就是介绍网络舆情的概念和特点,并且分析其中运载的引导机制,了解到其中存在的问题,找到合理的引导策略,以此打造最新的网络平台。
With the development and progress of our society, the Internet has emerged in people’s lives. This has brought more and more conveniences to people’s lives. In the ever-increasing popularity of the Internet, the Internet has gradually become the place where people communicate and communicate The main platform. Therefore, the word online public opinion appears in the people’s field of vision, this article is mainly to introduce the concept and characteristics of network public opinion, and analyze the guidance mechanism carried therein, understand the existing problems and find a reasonable guide strategy in order to create the latest network platform.