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企业传媒作为企业文化的重要体现载体,已经成为众多大中型企业必备的内部信息平台。通过本文相关研究,目前我国企业传媒新闻报道的微观状况,以当今社会媒介环境为背景,从企业传媒本质属性出发,以契合企业运营宗旨为原则,在服务企业的前提下剖析企业传媒新闻报道规则,提升企业传媒在具体运行活动中需要改进和改良的新闻采编具体办法,对我国企业传媒的设立、运营进行一定限度的指导,同时特别针对企业传媒新闻报道状况给出了一些具体意见,期望能对发展如火如茶的企业传媒改善新闻报道、提升新闻报道价值有所贡献。
As an important carrier of corporate culture, corporate media has become an indispensable internal information platform for many large and medium-sized enterprises. Through the relevant research in this article, at present, the microscopic condition of corporate media news reports in our country is based on the current social media environment. Based on the essential attributes of corporate media and the principles of corporate operation, the corporate media coverage rules , Enhance corporate media in specific operational activities need to improve and improve the news gathering and editing specific measures to China’s enterprise media set up a limited operation of the guidelines, and specifically for the corporate media news reports given some specific views on the situation, expectations To contribute to the development of a well-established corporate media to improve its news coverage and increase the value of its news coverage.