四川绵阳国营长虹机器厂,近年来紧紧以市场为导向组织生产,实现了效益和生产同步增长,实现了利税连续3年保持全国电子企业的首位。提前40天完成“七五”战略规划。1991年,工厂提出“抓质量,求生存;抓管理,求效益;育人才,求发展”的方针目标,实现产值、利税分别比上年增长27.6%和15.1%。根据工厂的长远发展目标及经营环境和内部条件,我们制订了具体的营销组合手段,并不断加以优 The Mianyang State-owned Changhong Machinery Plant in Sichuan has been closely oriented to market-oriented production in recent years. It has achieved simultaneous growth in efficiency and production, and has achieved profits and taxes for the first time in the nation’s electronics industry for three consecutive years. Complete the “Seventh Five-Year” strategic plan 40 days in advance. In 1991, the factory put forward the policy objectives of “focusing on quality, seeking survival, grasping management, seeking efficiency, educating talents, and seeking development”, and achieved output value, profit, and tax increase of 27.6% and 15.1% respectively over the previous year. According to the plant’s long-term development goals, business environment and internal conditions, we have formulated specific marketing mixes and continued to optimize