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目的 探索贫困地区有效、可行、经济、可持续发展的健康教育传播方法 ,为联合国儿童基金会(UNICEF)制订 2 0 0 1～ 2 0 0 5年周期计划提供资料。方法 以农村婴幼儿辅食添加为主题 ,对不同传播方式进行效果研究。结果 不同的传播方式 ,效果明显不同 ,目标人群比较喜欢的传播途径是村医和电视。结论 “以村为干预单位 ,以乡村医生为骨干 ,以妇女干部为依托 ,以奖惩为保证措施 ,强化健康教育管理”的健康教育工作模式适合当前贫困农村地区
Objective To explore effective, feasible, economical and sustainable development of health education communication methods in poverty-stricken areas, and to provide data for the United Nations Children’s Fund (UNICEF) to formulate a 200-year cycle plan. Methods With the theme of adding supplementary foods for infants and young children in rural areas, the effects of different transmission methods were studied. Results The results of different modes of transmission are obviously different. The preferred route of transmission for the target population is village doctors and television. Conclusion The health education work model of “village as intervention unit, rural doctor as the backbone, women’s cadres as the basis, and reward and punishment as guarantee measures to strengthen health education management” is suitable for the current poor rural areas.