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标志设计是现代艺术设计中的重点工作内容,将中国元素融入到标志设计中是对中国传统文化以及艺术形式的另一种继承和发展,不仅实现了标志设计的多元化发展需求,同时为标志设计注入了更多的人文内涵。本文通过对标志设计中的中国元素进行深入的探究,分析中国标志设计的现状、标志设计中中国元素的应用,并分析如何在标志设计中找到现代艺术设计与传统文化的平衡点,旨在提高中国元素在标志设计中的应用水平,实现中国传统文化与标志艺术设计的共同发展。
Logo design is the focus of modern art and design work, the integration of Chinese elements into the logo design is an inheritance and development of traditional Chinese culture and art forms, not only to achieve the diversified development of logo design needs, but also as a symbol Design into more humanistic content. This paper explores the Chinese elements in logo design, analyzes the status quo of Chinese logo design, the application of Chinese elements in logo design, and analyzes how to find the balance between modern art design and traditional culture in logo design with the aim of improving Chinese elements in the application of logo design level, to achieve the common development of Chinese traditional culture and logo art design.