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你发现了“体验经济”吗? 环顾世界,人们在生活中猛然发现:无论你多么热情地鼓吹知识经济,网络时代、新经济等待,但我们见到的却是假日经济的火爆,世界杯、奥运会、NBA赛事的广受青睐……现代一点说,即使网络,最热门的地方是聊天室、BBC论坛、网络社区和在线游戏什么的。尤其令人诧异的是:畽软公司竟将它新一代操作系统和办公软件命名为XP！ 这恰恰是我们所要讨论的“体验经济”。因为驱动这些现象出现的原因就是XP[experience],这就是体验。如能上升为理论的话,主导这些现象的真正推动力,其实说在于人体的体验。
Have you ever seen “experiential economy”? Looking around the world, people suddenly found in their lives: no matter how enthusiastic you are advocating the knowledge-based economy, the Internet era, the new economy is waiting, but we have seen the hottest holiday economy, the World Cup, the Olympic Games , The popularity of NBA events ... Hyundai said that even the Internet, the hottest places are chat rooms, BBC forums, online communities and online games or something. Particularly surprising is that: Soft companies actually named it a new generation of operating systems and office software XP! This is exactly the “experience economy” we are going to discuss. Because driving these phenomena is the reason that XP [experience], this is the experience. If they can rise to theory, the true driving force behind these phenomena lies in the human experience.