在全媒体时代,越来越多的出版社借助网络平台进行图书营销。本文拟以中华工商联合出版社在微博和微信平台展开的营销渠道和活动为例,探讨今天的时代语境下,网络“微”营销对企业品牌建设的积极影响和意义。 In the all-media era, more and more publishers use the internet platform to carry out book marketing. This article intends to take the marketing channels and activities launched by the China Federation of Industry and Commerce Joint Publishing House on Weibo and WeChat platforms as an example to explore the positive influence and significance of network “micro ” marketing on enterprise brand building in today’s era context.