在企业“决胜终端”的教条下,越来越多的壁挂炉经销商在自身实力的基础上主动进行销售促进活动,以提升销量,增强对下线通路的控制力。然而对促销策略、操作要领、运作难点的把握,往往是困扰壁挂炉经销商的关键问题。那么经销商应该如何做促销? In the enterprise “decisive victory ” the dogma, more and more fireplace dealer in its own strength based on the initiative to promote sales activities to enhance sales and enhance the control of the next route. However, the marketing strategy, operating essentials, operational difficulties, often plagued the key issue of the boiler dealer. So how should distributors do promotions?