现代信息技术和多媒体技术的飞速发展,让传统媒体也开始有了新的转变。在当前这样一个新媒体时代之下,广播电视台播音主持工作也面临着更新的挑战和机遇,我们不单单要继承传统播音主持的优势,同时也应当加速推进新媒体与传统媒体之间的融合。本文着重探讨了新媒体时代下播音主持个性创作的相关问题。 With the rapid development of modern information technology and multimedia technology, new changes have taken place in traditional media. Under such a new era of media, radio and television broadcasting presiders are also facing new challenges and opportunities. We should not only inherit the advantages of traditional radio hosts, but also accelerate the integration of new and traditional media. This article focuses on the related issues of personality creation under the new media age.