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如果说语音业务的特点是标准化,那么数据业务的特点就是个性化。随着数据传输速率的提高,3G数据业务的个性化特点得到极大释放,各种业务呈现百花齐放的局面。“日本的3G数据业务种类极其繁多”,凡是使用过日本3G业务的人都会有这样的感受。以音乐服务、定位服务、金融服务等为代表,日本3G业务近年来稳步发展,为运营商带来了源源不断的收入。正因为如此,当全球3G发展举步维艰的时候,日本却呈现出另外一道风景线,日本的业务运营经验也被全球3G运营商争先恐后地研究学习。
If the voice business is characterized by the standardization, then the characteristics of data services is personalized. With the improvement of data transmission rate, the personalized features of 3G data service have been greatly released, and all kinds of businesses are enjoying a flourishing growth. “There is an enormous variety of 3G data services in Japan,” and anyone who has used Japan’s 3G business has such a feeling. Represented by music services, location services and financial services, Japan’s 3G business has enjoyed steady growth in recent years, bringing steady revenue to operators. Because of this, when the global 3G development is struggling, Japan has shown another landscape. Japan’s business operations experience is also scrambling to study by 3G operators around the world.