随着我国经济的发展 ,感性消费阶段已在高级享受类消费品、部分舒适类消费品中出现 ,并呈现出一种加速发展 ,向全部舒适类消费品、生存必需消费品扩散的一种趋势。在这种趋势下 ,企业应该更加注重感性营销。运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。 With the economic development in our country, the perceptual consumption stage has appeared in the high-class enjoyable consumer goods and some comfortable consumer goods, and shows a trend of accelerating development and spreading to all comfortable consumer goods and living consumer goods. In this trend, companies should pay more attention to perceptual marketing. Use perceptual design, perceptual trademarks, perceptual packaging, perceptual prices, perceptual advertising, emotional sales and other strategies to achieve the goal.