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潮州广播电视台是“全国文明单位”。潮州电视台的当地市场份额居广东省地级台第一名。该台的新闻栏目《民生直播室》自2005年创办以来,一直保持25%左右的收视率、70%以上的市场份额,成为潮州地区最具影响力和公信力的电视栏目。依托《民生直播室》成立的潮州市民生志愿者协会,以栏目的巨大影响力推动各类公益活动的发展;协会持续的公益活动为栏目提供了丰富的题材资源,实现了公益与媒体的互动共生。目前,该协会拥有数以千计的志愿者,十多个常态化的公益项目。2013年举办活动170多场,筹集公益资金200多万元。以打造潮州公益第一品牌为目标,内容和形式不断创新的公益行动,为潮州市的文明进程展现了潮州广播电视台的媒体责任和独特的影响力。
Chaozhou radio and television station is “national civilized unit ”. Chaozhou TV’s local market share in Guangdong Province ranked first place. Since its establishment in 2005, Minsheng Broadcasting Room, the news section of the Taiwan TV station, has maintained a viewing rate of 25% and a market share of over 70%. It has become the most influential and credible television program in Chaozhou. The association of people’s livelihood volunteers in Chaozhou, based on Live Broadcasting Room, promoted the development of various public welfare activities with the huge influence of the columns. The continuous public welfare activities of the Association provided rich topics and resources for the sections and realized the interaction between public welfare and the media Symbiosis. At present, the association has thousands of volunteers, more than 10 normalized public welfare projects. More than 170 events were held in 2013, raising more than 2 million yuan of public funds. To create the first brand of Chaozhou public welfare as the goal, content and form of innovative public action for the process of civilization in Chaozhou Chaozhou radio and television show the media’s responsibility and unique influence.