信息网络的发展推动了现代电子商务市场的进步,而移动互联网及移动终端的发展打开了移动电子商务的市场,目前移动互联网已经逐渐渗透到人们的日常生活中,人们对移动互联网的使用及依赖程度越来越高,这也体现出了移动电子商务发展所具备的市场潜力,为此必须要对移动电子商务进行深入研究,以此来掌握其在实际中的发展形势及发展需求,从而保证在商务市场中对其进行合理应用。 The development of information network has promoted the progress of the modern e-commerce market. The development of mobile Internet and mobile terminals has opened the market for mobile e-commerce. At present, the mobile Internet has gradually infiltrated into people’s daily life, and the use and dependence of mobile Internet The degree is getting higher and higher, this also reflects the market potential of the development of mobile e-commerce, for which must be conducted in-depth study of mobile e-commerce, in order to grasp its actual development situation and development needs, thus ensuring In the business market to its rational application.