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去年,紫光扫描仪在全国的十几个城市举办了“风火神大行动”的巡展,今年的全国巡展又将拉开序幕,紫光为此取了一个很“火”的名字——风风火火闯神州。“风、火、神”乃紫光扫描仪的小旋风、霹雳火、二郎神的简称,“风风火火闯神州”含义非同小可。从1994年至1997年,扫描仪在国内的市场以年年翻番的速度增长。去年,扫描仪销量达到8—10万台,国内的 PC 销量按300万台计,扫描仪与 PC 的配比率仅为3%,远小于全球13%的平均配比率。如果按国内市场滞后干国际平均水平2~3年的时间估计,到2000年,国内的配比率才能达到13%。而据专家预测,到扫描仪市场成熟时,配比率应该达到30%,也就是说,三台 PC 机配一台扫描仪。看来,扫描仪在国内待开垦的空间还非常广阔。作为国内最早耕耘于扫描仪市场的紫光集团,1990年至1996年间成功地使台湾品牌的 Microteck 扫描仪在国内市场的占有率年年夺冠。随着扫描仪从专用领域走向办公领域,紫光认识到做代理非长远
Last year, Zikun scanner held a tour of “Fengshen God” in more than a dozen cities throughout the country. This year’s national tour will kick off again. For this reason, Ziguang took a name of “fire” Divine. “Wind, Fire, God” is a small whirlwind scanner, Thunderbolt fire, Erlang God’s short name, “all of a sudden” has the same meaning. From 1994 to 1997, the scanner grew at a double annual rate in the domestic market. Last year, scanners sold 8-10 million units, while domestic PC sales were at 3 million units. The ratio of scanners to PCs was only 3%, well below the global average of 13%. If the domestic market lags behind the international average of 2-3 years, it is estimated that by the year 2000, the domestic ratio will reach 13%. According to expert estimates, when the scanner market is mature, the matching ratio should reach 30%, that is, three PCs with a scanner. It seems that the scanner to be reclaimed in the domestic space is still very broad. As the earliest Zigong Group in China to work hard in the scanner market, Microteck Scanner of Taiwan brand successfully won the domestic market share from 1990 to 1996 every year. As the scanner moves from the dedicated field to the office field, Violet recognizes that acting as a proxy is non-permanent