叙事借助数字技术的支持,发展成为当下与人们生活紧密相关的数字叙事。与传统叙事一样,数字叙事作为文化生产的一种方式,通过文化价值创造、文化价值客观化、文化价值传播三个依次递进的层面实现文化价值。相较于传统叙事,数字叙事又有所不同,且其文化价值更易影响他人。文章提出数字叙事文化价值的引导措施,以确保数字叙事的发展符合我国文化健康发展的方向。 With the help of digital technology, the narrative evolves into the digital narration that is closely related to people’s life. As with the traditional narrative, digital narration, as a way of cultural production, achieves the cultural value through the three progressive aspects of cultural value creation, cultural value objectification, and cultural value dissemination. Compared with the traditional narrative, digital narrative is different, and its cultural value more easily affect others. The article puts forward the guiding measures for the value of digital narrative culture to ensure that the development of digital narration is in line with the healthy development of Chinese culture.