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现下珠三角二线城市的城市品牌形象的滞后性和同质化的现状。本文从城市品牌形象系统角度以惠州为代表对其分析研究,提出可行性和准确性的建议,希望通过对珠三角二线城市的城市品牌形象理论和实践研究能为其城市发展带来繁荣景象,并以此展望整个珠江三角洲的城市品牌形象全面开花结果。
Now lagging behind the city brand image of the Pearl River Delta second-tier cities and homogenization of the status quo. This paper, from the perspective of the city brand image system, analyzes and studies Huizhou as the representative, puts forward the suggestion of feasibility and accuracy, and hopes that the research on the theory and practice of the city brand image in the second-tier cities in the Pearl River Delta will bring prosperity to its urban development, And as a result, the overall urban brand image of the entire Pearl River Delta will blossom.