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一、国际通用标准衡量分析通常,国际上衡量广告市场状况有三个基本标准:广告市场总量(广告经营总额)、广告市场总量在GDP中的占比以及人均广告费用。2011年,中国广告经营总额为3125.6亿元人民币,广告经营单位29.7万户,广告从业人员167万人。如今,中国已成为世界上第二大广告市场。这与我国经济总体水平大体相当。2010年、2011年,中国GDP总值分别为5.88万亿美元、7.4万亿美元,成为世界第二大经济体。
First, the international common standard measurement analysis Usually, the international measurement of the status of the advertising market has three basic criteria: the total advertising market (total advertising), the total advertising market share in GDP and per capita advertising costs. In 2011, the total amount of advertising business in China was 312.56 billion yuan, with 297,000 advertising units and 1.67 million advertising employees. Today, China has become the second largest advertising market in the world. This is roughly equal to the overall level of our economy. In 2010 and 2011, China’s GDP totaled 5.88 trillion U.S. dollars and 7.4 trillion U.S. dollars, making it the second-largest economy in the world.