目前状况下,我国经济发展十分迅速,在这一大环境之下,各行各业都取得了一定程度的进步,就烟草企业而言,近年来不断创新管理方式、销售方式,取得了十分优异的成绩。而对于烟草企业而言,要想在日益竞争的市场中占据主动地位,加强企业文化软实力的建设必不可少。本文就基于咸阳烟草企业文化建设的企业灵魂凝聚经验进行简要的阐述。 Under the current circumstances, China’s economy has developed very rapidly. Under this great environment, all walks of life have made some progress. As far as the tobacco industry is concerned, in recent years, it has made remarkable innovations in management methods and sales methods Score. For tobacco companies, in order to occupy an active position in an increasingly competitive market, strengthening the building of enterprise culture and soft power is essential. This article briefly elaborates the experience of enterprises’ soul condensation based on Xianyang tobacco enterprise culture construction.