西部文化产业代表之一的西部电影具有经久不衰的研究价值和意义。在21世纪,随着华语电影的巨大冲击,初露头角的新西部电影有了新发展,电影《高兴》《羊肉泡馍麻辣烫》等其他优秀影片的出现,给西部电影注入了新鲜血液。为什么这些影片不约而同地选择西部主题或以西部人文环境为背景呢?因为受大众流行文化的影响,今天的西部电影作为电影传播文化的载体之一,对新的西部电影发展有着不可忽视 Western movies, one of the representatives of the western cultural industries, have enduring research value and significance. In the 21st century, with the tremendous impact of Chinese films, the emergence of a new western movie that has emerged as a forefront, and the advent of other excellent films such as the film “Happy” and “Mutton Hotpot” have infused Western films with fresh blood. Why these films invariably choose the theme of the western region or the context of the western cultural context? Because of the impact of popular culture, today’s Western film as one of the carriers of film culture, the development of the new West Movie can not be ignored