北京蔚蓝远景营销顾问机构首席顾问统一性和个性是品牌的两大属性,它们之间是辩证统一的关系。只有统一性而没有个性的品牌是呆板的,没有活力的品牌;而只有个性没有统一性的品牌将会变得凌乱不堪。香烟品牌的发展,要先做到统一,在统一的基础上,再寻求个性的张扬。香烟品牌 Beijing blue vision marketing consultant chief consultant Unity and personality are the two major attributes of the brand, between them is a dialectical unity. Brands that have only unity but do not have individuality are dull, non-viable brands; and brands that are not homogeneously individual will become cluttered. The development of cigarette brands, we must first be unified, on the basis of unity, then seek individuality publicity. Cigarette brand