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盛大十年间从零发展为销售70亿元的文化产业,嘉德二十年间发展为艺术品市场龙头企业;现代传播二十年间在传统媒体上后来居上,达到七亿元的规模。本文回顾了三家民营文化企业成功的发展道路,并提出其成功对国有文化企业的几点启示,包括:文化出版贵在发现需求和创造供给,文化产业的发展政策应当更开放;集团化不应是文化产业唯一的道路。
During the decade of grand ten years, it developed from zero to a sales of 7 billion yuan of cultural industries. For more than 20 years, Guardian developed into a market leader in the art market. In the past 20 years, modern communications came from the traditional media and reached a scale of 700 million yuan. This article reviews the successful development path of the three privately-run cultural enterprises and puts forward some enlightenment of their success to the state-owned cultural enterprises, including: the development of cultural industries should be more open when discovering demand and creating supplies, and cultural industries should be more open; Is the only way for cultural industries.