随着数字化技术的突飞猛进,我们已经进入了一个大数据时代,所谓“大数据”(big data)一般是指“需要新处理模式才能具有更强的决策力、洞察发现力和流程优化能力的海量、高增长率和多样化的信息资产。”“大数据”为舆情监测研判带来了难得的机遇,也带来了前所未有的挑战。舆情监测研判古已有之,早在西周时期,就有“采风”的说法,据《汉书·艺文志》记载,“古有采诗之官,王者所以观风俗, As digital technology advances by leaps and bounds, we have entered a big data era. The so-called ”big data“ generally means that ”new processing models are needed to have greater decision-making power, insight and process optimization Capacity, high growth rate and diverse information assets. “” Big Data “brings unprecedented opportunities for public opinion monitoring and judgment as well as unprecedented challenges. Public opinion monitoring has been judged ancient, as early as the Western Zhou Dynasty, there is ”mining style “ argument, according to ”Han Yi Wen Zhi“ records, ”