中国乡村旅游产品备受世人注目,正从国内旅游市场走向国际旅游市场这个大舞台。然而,乡村旅游在大力发展的同时也出现了许多问题与不足,这些问题或不足已经制约了乡村旅游的进一步发展。本文以扬州乡村旅游为例,针对当前乡村旅游在发展中的问题进行了论述,并提出了自己的建议及对策。 China’s rural tourism products have attracted worldwide attention and are moving from the domestic tourism market to the international tourism market. However, while rural tourism has developed vigorously, many problems and deficiencies have emerged, which have restricted the further development of rural tourism. This paper takes Yangzhou rural tourism as an example, discusses the current problems in the development of rural tourism, and puts forward my own suggestions and countermeasures.