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三大运营商的全业务竞争对精细化管理提出了更高的要求,在这种情况下,为充分调动各级单位生产经营积极性,快速反应市场需求,需要建立基于营销和维护网格的盈利责任体系,改善资源结构,提升资源使用效益,提升基层单位销售能力和盈利能力。本文从通信企业角度出发,从总体思路和具体措施两个方面设计通信企业盈利责任体系。
In order to fully mobilize the enthusiasm of units at all levels of production and operation and quickly respond to market demands, the full-service competition of the three major operators has put forward higher requirements on refined management. The profitability of marketing and maintenance grids needs to be established. Responsibility system, improve the resource structure, enhance the efficiency of resource use, and enhance the sales ability and profitability of grassroots units. This article from the communications business point of view, from the overall ideas and specific measures designed two aspects of corporate communications responsibility system.