信息技术的不断发展,尤其是移动互联技术的广泛应用,给教育出版的营销工作带来了新的机遇。文章从教育出版的现状及市场要求出发,结合当前信息化技术在营销中的应用,分析新媒体创新教育出版营销模式的基础,探讨教育出版信息化平台建设的可行性,提出信息化平台建设能够很好地促进教育出版营销。 The continuous development of information technology, especially the extensive application of mobile Internet technology, has brought new opportunities for marketing education and publishing. Based on the current situation and market requirements of education and publishing, combined with the current application of information technology in marketing, the article analyzes the foundation of new media marketing mode of innovation education and discusses the feasibility of construction of education publishing information platform. Good for educational publishing marketing.