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设计艺术一直伴随着科技和制作工艺的发展而发展。自从设计领域引入现代技术以来,艺术创意手段和设计方法层出不穷,从包豪斯开始,现代设计就始终体现着当时的工艺与科技发展水平,同时,技术与工艺也直接影响着现代设计的发展趋势。数码技术的发展及现代媒介的运用,使标志设计在表现手法上进入了一个新的时代,标志设计领域内涌现出大量新的创作方法,标志设计焕发出全新的活力,产生了许多信息时代的标志造型语言。对于标志的形象传播、视觉冲击、个性体现等具有了更大的空间和张力,并影响着现代标志设计的发展趋势,本文通过解析数字艺术及媒介对现代标志设计发展趋势的影响,以期达到激励创造性思维、推动创新成果的交流与应用具有重要价值。
Design art has been accompanied by the development of technology and manufacturing process. Since the introduction of modern technology into the field of design, creative means of art and design methods emerge in an endless stream. From Bauhaus, modern design always reflects the level of development of technology and science and technology at the same time. Technology and technology also directly affect the development trend of modern design . With the development of digital technology and the use of modern media, the design of signs has entered a new era in terms of expression techniques. There have been a great deal of new creative methods in the field of logo design. The design of signs has rejuvenated a whole new vitality and many information age Logo styling language. It has greater space and tension for the image transmission, visual impact and personality expression of sign, and affects the development trend of modern sign design. By analyzing the influence of digital art and media on the development trend of modern sign design, in order to achieve the motivation Creative thinking, to promote the exchange and application of innovative achievements of great value.