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面对实体经营成本高涨的劣势及电子商务的种种优势,近年来,虎门服装企业纷纷试水电商,如以纯、衣讯等纷纷在网上开设旗舰店或网上商城,虎门松鹰品牌服装企业在经过一年的沉寂之后,今年宣布将大力进军电商行业,与虎门电商协会合作,意欲进军天猫品牌团,同时筹备跨境电商业务,拓展海外市场。“今年我们将进入天猫供销平台,拓展线上加盟商,年销售额目标有意突破3000万。”松鹰品牌副总经理李
Faced with the rising cost of physical operations and the advantages of e-commerce, in recent years, Humen clothing enterprises have to test hydropower providers, such as pure, clothing News, etc. have opened flagship store or online mall, Humen Songying brand apparel companies in the After the year’s silence, this year it announced that it will vigorously tap into the e-commerce industry and cooperate with the Humen e-commerce Association in its desire to enter the Tmall brand fleet while preparing for the cross-border e-commerce business and expanding overseas markets. “This year we will enter the Lynx supply and marketing platform to expand online franchisee, with an annual sales target of 30 million intentionally. ” Song Ying, deputy general manager of the brand Lee