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随着信息科技时代的迅速发展,互联网已走入了千家万户,与此同时,新型的商务模式——电子商务,也应运而生。在此情况下,O2O电子商务模式与大数据的碰撞在所难免。二者的的结合存在着一定的必然性,也在交织中相互促进地向前发展着。本文将根据大数据对O2O电子商务模式的应用意义进行探索和研究,并展望在未来的应用中,大数据对电子商务的发展与模式创新的促进作用。
With the rapid development of information technology era, the Internet has entered millions of households. At the same time, a new business model - e-commerce has emerged. Under such circumstances, the collision of O2O e-commerce model with big data is inevitable. There is a certain inevitability of the combination of the two, but also intertwined to promote each other to move forward. This article will explore and research the application of O2O e-commerce model based on big data, and look forward to the role of big data in the future development of e-commerce and mode innovation.