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在数字媒体技术日新月异的时代,新媒体快速崛起,传统电视节目面临着巨大的挑战。在新媒体的冲击之下,电视天气预报节目想要保持生机必须整合数字媒体技术,不断创新。目前,电视天气预报节目视听兼备的特征仍保留了部分忠实观众,但普遍存在运营模式落后、包装理念落后、同质化严重、形式单一等不足,为了突破瓶颈获得进一步发展,本文对电视天气预报节目的现状和不足以及数字媒体技术支持下的发展前景作了一些思考。
In the era of digital media technology changes rapidly, the rapid rise of new media, traditional television programs are facing enormous challenges. Under the impact of new media, the TV weather forecast program to stay alive must integrate digital media technology, continuous innovation. At present, the television and theatrical forecasting program still retains some of the characteristics of audio-visual loyalty viewers, but the prevalence of backward operating mode, the concept of packaging behind, serious homogeneity, a single form of shortcomings, in order to break the bottleneck for further development, this article on the TV weather forecast The status quo and inadequacies of the program, and the development prospects under the technical support of digital media.