从前几年看到的诸多学生集体出游引发的事故,我们看表面只是觉得学生不理智、学校监管不到位。而深究下去,其实像这种有强烈愿望的学生还很多,他们没有其它的渠道可寻所以才产生这种“冒险”的行为。这个时候我们旅行社是否可以为这类大学生筑起一道保护的屏障,让他们的幻想美好旅行不再是一个噩梦,真正为他们的生命保驾护航。本文简单探讨了大学生旅游市场开发的途径和建议。 In the past few years saw a lot of students travel collective caused the accident, we see the surface just think students irrational, school supervision is not in place. In fact, there are still many students who have a strong desire to pursue this course of study. They have no other channels to find such “adventurous” behaviors. This time we travel agencies can build a protective barrier for such college students, so that their fantasy travel is no longer a good nightmare, the real escort for their lives. This article briefly discusses the ways and suggestions for the development of college students tourism market.