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随着信息时代的到来,信息技术被广泛应用在各个领域,有效推动了电子商务行业的发展。由于人们物质生活水平的提高,对农产品新鲜度和质量的要求越来越高,传统的销售渠道已经无法满足生鲜农产品的发展,这需要有效改变生鲜农产品的销售渠道。而电子商务作为一种新兴的行业,其涉及繁多的产品种类,将其供应链引入生鲜农产品中,能够改变消费者的购物理念,打破时空的限制,满足消费者的实际需求,以此促进生鲜农产品的发展。本文就对生鲜农产品电子商务供应链的现状进行分析,并试探性地提出几点优化策略,以便相关人士借鉴和参考。
With the advent of the information age, information technology is widely used in various fields, effectively promoting the development of e-commerce industry. Due to the improvement of material living standards, the demand for the freshness and quality of agricultural products is getting higher and higher, and the traditional sales channels are unable to meet the needs of the development of fresh agricultural products. This needs to effectively change the sales channels of fresh agricultural products. As an emerging industry, e-commerce involves a wide range of product categories and introduces its supply chain into fresh produce. It can change consumers’ shopping ideas, break the limitation of time and space and meet the actual needs of consumers, thus promoting The development of fresh produce. This article analyzes the status quo of fresh produce e-commerce supply chain, and tentatively put forward some optimization strategies for the reference of relevant parties.