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我国消费者在传统物质方面的消费比重不断下降,从马斯洛需求理论视角出发,尊重需求层次与自我实现需求层次更多地影响了消费行为,消费者已然将重心转移至更多精神层面的追求,重视服务的质量。当下出现的影响众多行业营销取向的一种经济现象,即“颜值”消费。本文从“颜值”消费现象的现状出发,追溯其影响力辐射行业日渐宽广的原因;从理论经济学角度出发,提出具有可持续性发展意义的研究方向。
From the perspective of Maslow’s demand theory, respecting the level of demand and the level of self-actualization have more influence on consumer behavior. Consumers have shifted their focus to more spiritual aspects Pursuit, pay attention to the quality of service. The current emergence of a number of industries that affect the marketing orientation of an economic phenomenon, that “value ” consumption. Based on the status quo of consumer phenomenon, this paper traces the reasons why its influence is becoming more and more widespread in the radiation industry. From the perspective of theoretical economics, this paper proposes research directions with the significance of sustainable development.