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一群雄逐鹿的保健品市场曾因憋精大战、鱼油大战引起国人的广泛关注。至1996年6月,这一市场方借《保健食品管理办法》这柄尚方宝剑得以规范。1998年1月保健食品市场清理整顿巡礼活动的开展又进一步净化了保健食品市场。大乱已平,这一市场今后何去何从?一些专家提出第三代保健食品将在市场中唱主角,并预言到2000年或稍晚些时候中国的保健食品营业额将达到1000亿元。那么,第三代保健食品究竟是什么?目前它的发展面临何种困难?怎样才能唱好主角呢?
A group of heroic deer health care products markets have caused widespread concern among the Chinese people due to the war of defiance and warfare. By June 1996, this market had been regulated by the Shangfang Baojian, a “health food management method.” In January 1998, the clean up and rectification of the health food market led to further purification of the health food market. The chaos has been leveled, and where does this market go? Some experts propose that third-generation health food products will play a leading role in the market, and predict that by 2000 or later China’s health food turnover will reach 100 billion yuan. So, what is the third generation of health food? What kind of difficulties does it face at present? How can we sing the protagonist?