宣传思想工作传达着党和国家的声音,体现着国家意志,是国家思想意识的重要展现和文化软实力的象征,也是企业发展壮大的助推器,尤其在新建企业建设发展过程中具有举足轻重的作用,笔者从思想认识、文化建设、体制机制、企业竞争力等方面,探讨宣传思想工作在新建企业的作用和实施途径。 The propaganda and ideological work conveys the voice of the party and the country, and reflects the will of the country. It is an important expression of the country’s ideology and a symbol of cultural soft power. It is also a booster for the development and expansion of enterprises, especially in the process of building and developing new enterprises. The role of the author, from the ideological understanding, cultural development, institutional mechanisms, corporate competitiveness, etc., to explore the role of propaganda and ideological work in the new business and implementation of the approach.